Facebook continues to be the most widely used social media platform, with 79% of American internet users. Based on total population, (not just internet users) 68% of U.S. adults (you know, your customers) use it.

Instagram receives the silver medal with 32% of users, Pinterest coming in a close third with 31%, and LinkedIn and Twitter at 29% and 24% respectively.

The average LinkedIn user CEO spends 17 minutes on the site per month.

51% of Instagram users access the platform daily, and 35% say they look at the platform several times per day.

Almost 80% of time spent on social media platforms happens on mobile.

Over 50 million businesses use Facebook Business Pages.

Latest study by Locowise found that adding hashtags had no effect on engagement rates. In fact, tweets without hashtags outperformed tweets with hashtags.

LinkedIn (LNKD) unsurprisingly continues to be the social network of choice for executives.

70% of CEOs engage on only one social network.